Rooibos, an exclusive local tea varietal, is projected to be one of the key drivers for health and wellness hot drinks growth over the forecast period. Rooibos has been a popular hot drink for South Africans over the years, but its share of tea is expected to further expand, based on its health and wellness characteristics which have been scientifically tested.
Artificial and processed food and drinks are generally perceived as more harmful to health. This perception is set to support further demand for natural hot drinks over the forecast period, as local consumers try to adopt healthier lifestyles and prevent long-term illness.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to encourage more consumers to look for beverages that suggest specific health benefits. As such, energy boosting, which is a health benefit type of health and wellness attribute, is expected to record positive growth in hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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