Consumers' growing focus on healthy living has resulted in them becoming increasingly discerning when it comes to their purchasing decisions. To seize this opportunity, players must be creative in meeting the changing demands of health conscious consumers in Thailand.
The merging of the health and wellness trend with concerns about social and environmental sustainability, as well as animal welfare, is driving the development of a number of health and wellness claims across food and drinks product categories. This situation is supporting interest in the organic and natural claims, and encouraging consumers to reduce their meat and dairy consumption and adopt more plant-based diets.
The merging of health and wellness and environmental concerns supporting the trend towards plant-based diets is also driving growing interest in organic products. Consumers are increasingly concerned about the effects of artificial chemicals, including pesticides used in agricultural production, as well as additives such as preservatives, flavourings and sweeteners, on human health and the environment.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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