The increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease is being seen in India. The rise in these diseases has been linked to poor dietary choices, such as the consumption of processed foods high in sugar, salt, and unhealthy fats.
Hot drinks for people following a specific diet, and those that can be consumed by those with an intolerance are expected to see rising popularity in India in the forecast period, as consumers seek to look after their own body and avoid any unpleasant adverse reactions. This is expected to directly benefit lactose free hot drinks, which is a dietary and free from type of health and wellness attribute, with a double-digit retail value CAGR expected at constant 2023 prices.
A better for you health and wellness claim that is expected to perform well in hot drinks in India in the forecast period is no caffeine. Sales of products claiming no caffeine are already notable, at INR5.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Hot Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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