Artificial and processed foods and drinks are increasingly seen as more harmful than natural alternatives. This will result in increased sales of natural products in future as consumers try to adopt healthier lifestyles and prevent long-term illness.
Concerns over how high sugar, fat and salt content in food and drinks can contribute to weight management or cardiovascular issues will be a key factor in boosting demand for better-for-you product variants during the forecast period.
Vegan and plant-based alternatives, specific diets and food and drinks that can be tolerated by those who might otherwise not be able to consume such products will see rising popularity in the forecast period, as consumers seek to look after their own bodies, and show increasing concern about animal welfare and the environment. As such, vegan, which is a dietary and free from type of health and wellness attribute, is anticipated to also record positive sales growth over the forecast period, especially in instant coffee and other hot drinks.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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