Over the forecast period, hot drinks in Switzerland is set to see the emergence and development of numerous potentially disruptive trends, most of which are related either directly or peripherally to the rising importance of health and wellness among the local population. Among the most important trends that are expected to unfold over the forecast period are the rapidly growing demand for plant-based and vegan hot drinks, the rise of functional hot drinks and the increasing popularity of purchasing hot drinks via e-commerce platforms.
The increasingly negative attitudes of Swiss consumers towards processed food and drinks that contain artificial ingredients are set to underpin a strong performance for natural hot drinks during the forecast period. At a time when increasing numbers of local people are intent on adopting a healthier lifestyle in an effort to prevent long-term illness, natural hot drinks are likely to have a greater role to play in their diets.
Probiotic hot drinks is seen as an area with potential in Switzerland, albeit sales remained negligible in 2023. It is expected that the consumer base for such products will widen beyond consumers with specific health issues and fitness enthusiasts to encompass people who are simply seeking to strengthen their metabolism and become more resilient to health problems generally.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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