There is increasing content in the media about the impact of sugar, fat, and salt consumption on weight, as well as on increasing the chances of suffering from conditions such as cardiovascular disease, type 2 diabetes, and cancer. These factors have been fuelling sales of various better for you product variants in hot drinks in Japan.
Another better for you health and wellness claim that is expected to perform well in hot drinks in the forecast period is no caffeine. Sales of products claiming no caffeine are already notable, at JPY11.
Increasing consumer awareness of the link between diet and a healthy metabolism is leading more consumers to look for foods and beverages that offer fortification, or functional ingredients. As such, good source of minerals, which is a fortified/functional type of health and wellness attribute, is set to see growth in the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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