The search for a healthier lifestyle is expected to continue in the coming years, and will likely place a focus on specific claims made by hot drinks in the health and wellness space. For instance, Leão Júnior SA, under The Coca-Cola Co, offers its Leão Fases da Mulher line, catering to women’s wellness at different pivotal stages, including PMS, menstruation, breastfeeding, and menopause.
Artificial and processed hot drinks are generally seen by consumers as more harmful to health. This will support further demand for natural products in the future as local consumers try to adopt healthier lifestyles and prevent long-term illness.
Consumers in Brazil are likely to become increasingly concerned not only with adopting the most appropriate dietary habits for themselves, but also with animal welfare, and the impact of their diet on the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is anticipated to record a strong double-digit CAGR in hot drinks over the forecast period, albeit from a low base.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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