Consumers increasingly prioritise health and wellness, and hot drinks can offer promising health benefits. Health and wellness hot drinks are expected to go beyond basic nutrition or taste, and play a crucial role in helping consumers establish their own health programme.
Artificial and processed foods and drinks are generally seen as more harmful to health, with consumers looking for short ingredient lists, and natural ingredients instead of chemical ingredients. This is expected to help drive an increase in sales of natural products in the future, as consumers try to adopt healthier lifestyles and prevent long-term illness.
Vegan and vegetarian alternatives, products for specific diets, and products for those with intolerances are set to see rising popularity in health and wellness hot drinks, as consumers seek to look after their own bodies, and show increasing concern over animal welfare and the environment. No allergens, which is a dietary and free from type of health and wellness attribute, is therefore anticipated to realise rising sales within hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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