Since the implementation of the Ministry of Health’s new Nutri-Grade system on 30 December 2022, some hot drinks producers have chosen to reformulate their regular variants to attain a better grade under the scheme. Under the scheme, Nutri-Grade beverages with Grade C or D (indicating higher than 5g of sugar and/or greater than 1.
Vegan, vegetarian and plant-based products are likely to offer further growth opportunities in Singapore, as an increasing number of local consumers become interested in both the environment and animal welfare. A desire to consume perceived less harmful ingredients is also expected to boost sales going forward.
The demand for health-centric tea options, such as green tea and fruit/herbal tea, is expected to grow over the forecast period. This should also benefit tea with organic claims or functional attributes.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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