Energy boosting is poised to be one of the fastest developing health and wellness claims in hot drinks over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be elevated by the ongoing emergence of sales from a relatively low base, products of this type will continue to gain popularity as increasingly busy lifestyles make Chileans inclined to seek out beverages that can provide a stimulant effect and bolster stamina levels.
Fruit/herbal teas with health and wellness claims are expected to perform strongly in Chile throughout the forecast period. Such products have a particularly wholesome image, as they are typically caffeine free and mainly or entirely made from natural ingredients.
Demand for organic hot drinks is expected to increase steadily in Chile over the forecast period. With inflationary pressures gradually easing, anticipated improvements in confidence and purchasing power among the population will help to buoy sales in the short-to-medium term, as organic varieties tend to retail at substantially higher prices than standard alternatives.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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