Organic is expected to see increased demand as organic drinks are perceived to be less harmful than non-organic items. They also have the added benefit of being more sustainable.
Products that offer functionality or fortification will continue to increase in popularity, with their consumer base widening beyond consumers with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, good source of vitamins, which is a fortified/functional type of health and wellness attribute, is anticipated to realise growth in hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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