Consumer demand for healthy and natural hot drinks is likely to continue over the forecast period, while good source of antioxidants tea is expected to see dynamic growth. Indeed, while there remains interest in products with general health claims, Italians are increasingly searching for options with more specific benefits to improve their health, immune system, and energy levels, as well as to improve their sleep.
Artificial and processed food and drinks are generally seen as unhealthy and even potentially harmful, with regular media articles highlighting the potential health risks of different artificial ingredients and preservatives. This will likely result in increased sales of natural hot drinks in the future as consumers try to adopt healthier lifestyles and prevent long-term health issues.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for hot drinks that suggest specific health benefits. Digestive health, which is a health benefit type of health and wellness attribute, can be expected to benefit accordingly.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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