Hot drinks with various health claims in Germany offer further value growth potential over the forecast period, particularly the larger categories of no allergens, natural and organic. Demand will be driven by an increasing demand for health and wellness-focused products.
Germans continue to pay close attention to their diets due to specific health concerns and are increasingly attracted to the benefits offered by certain hot drinks, especially those which are suitable for consumers with certain intolerances or allergies. As a result of this trend, no allergens, which is considered a type of dietary and free from claim, is set to remain the leading claim in health and wellness hot drinks over the forecast period.
Concerns over the prevalence of certain diseases in Germany, along with demand for products that help consumers cope with their hectic day or week, will be key factors driving the future growth of hot drinks with health and wellness claims over the forecast period. This will also be due to the fact that Germany’s population with an overweight or obesity diagnosis is set to continue growing.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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