The revival of normal lifestyles and the resumption of travel will provide the platform for growth in sun care during the forecast period. Sun protection is the largest overall product area within sun care, with it being deemed an essential item by some consumers due to the Philippines’ hot and sunny climate.
Despite the strong growth potential of sun care it is likely to face mounting competition from other beauty and personal care categories. Driven by rising consumer awareness of the benefits of protecting the skin from over-exposure to the sun, this shift in consumer mentality will likely increasingly lead to the inclusion of sun protection properties in products from other categories, such as skin care and colour cosmetics.
Men’s grooming is set to be a major trend in the Philippines with a growing number of brands seeking to market their products to men, who are still seen as an audience with great potential. For example, Dove and Nivea Men are both present in the region but there is still a lack of sun protection specifically targeting men.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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