The diversification and evolution of usage occasions for sun protection are expected to fuel the growth of sun care in China. Outdoor activities and camping picked up in China amidst the pandemic, which will also bring benefits and opportunities to sun care in the forecast period.
Although awareness of sun protection and photo-ageing continues to increase in prevalence in the Chinese market, the rise of physical sun protection brands has been diverting some of the sales of sun care products, and this is set to continue in the forecast period. Products such as sun protection umbrellas, hats and gloves have caught on quickly amongst Chinese consumers, with the emergence of several brands, including Jiao Xia and Ubras, which specialise in physical sun protection items.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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