Peruvian consumers are expected to increase their awareness on the need to protect their skin from UV damage caused by sun light and blue light from electronic devices. As consumers of all ages are spending more time using screens for work or recreation, the impact will become more evident.
As sun protection becomes part of the daily beauty and personal care routine, products that have multiple properties are more likely to become popular in the country. In this context, consumers with more hectic lifestyles who want to maintain a daily routine and who do have much time will tend to prefer products that fulfil several functions.
Peruvian consumers are becoming increasingly aware of the need to take care of their skin, especially from the sun. As such, a complementary category such as aftersun, which cares for the skin after sun exposure and usually includes natural ingredients such as aloe, is expected to register strong growth than self-tanning products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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