The performance of sun care in Estonia over the forecast period strongly depends on the number of sunny days during summer. However, the resumption of normal social activities and the return of foreign tourists will have a positive impact on sun care sales going forward.
There could be a degree of premiumisation in the market over the forecast period due to benefits besides sun protection offered by premium products. As sun care products are not frequent purchases and with rising awareness of the dangers of sun exposure, some consumers are prepared to spend more on more sophisticated products such as those offered by the Avène brand.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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