Sun care is set see solid retail volume and current value growth in the forecast period, driven by sun protection and baby and child-specific sun care. Growth is expected to remain positive as more consumers return to the pre-COVID-19 level of outdoor activity, including holidays.
Despite the expectation of growth during the forecast period, demand for sun care products could be limited by increased competition from skin care and colour cosmetics. Skin care in particular will pose a strong challenge, especially in the case of facial care products which include SPF, while facial make-up ranges are increasingly including SPF in their formulations in order to offer multiple functions and benefits.
Sun care innovations are progressing at a very fast pace. With new launches including beauty benefits, new formulations, and new formats, sun care products are no longer only functional, but are becoming multifunctional.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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