With the emergence of COVID-19, most people were forced into isolation, and spent a large amount of time on social media. During this period, skin care was a popular trend on social media platforms such as TikTok and Instagram.
With the easing of COVID-19 restrictions in South Africa, many consumers have taken advantage of this to spend more time outdoors. With people spending more time in the sun with their family and friends, and as they have become more aware of the skin damage that can be caused by the sun, they do not only want to protect themselves, but also their children.
Although there is rising awareness of the need for sun protection, many consumers have voiced complaints that sun care products often leave a white cast on the skin due to the residue in various sun care products available in South Africa. Therefore, many people, especially women, have indicated their preference to find sun care products that have a skin care tint or are translucent.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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