Sun care is predicted to perform well, with consistent retail volume and value (constant 2022 prices) growth through the forecast period. With climate change expected to remain a major factor, it is likely that summers will remain hot and last a longer period of time.
Active ingredients and sustainability are likely to become more of a focus area in sun care in the forecast period. Consumers are more aware of and informed about ingredients and they are keen to avoid ingredients that are considered harmful to health.
Mass sun care is projected to continue to generate the lion’s share of sun care retail volume and value sales over the forecast period. The demand for premium products is, however, expected to increase as consumers become more aware of added-value ingredients and products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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