As consumers started paying more attention to their face care, coloured sun care products that serve as both protection from UV radiation and a light make-up base for the face, such as La Roche-Posay SPF fluid, are expected to present highly positive results during the forecast period. In addition, as Lithuanians became more educated about everyday SPF usage, consumers are demanding everyday face creams that have SPF protection to protect the skin throughout the year in all weather conditions and seasons.
Despite strong growth of self-tanning in 2022, sun protection is forecast to present the highest CAGR as consumers are expected to not only embrace a more natural look, but also consider negative effects of skin self-tanning products to a greater extent. With Lithuania's climate becoming warmer in general and with summers becoming longer and hotter, demand for sun protection is set to continue climbing as those with fair complexions will pay more attention to protecting their pale skin from sun damage.
Although the market share of mass sun care is the greatest, it is expected to lower as demand for premium and derma sun care increases noticeably over the forecast period. The premiumisation trend is most visible in skin care, and sun care is increasingly treated as a skin care product.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!