Over the forecast period, it is expected that baby and child-specific sun care will outperform adult sun care due to the increased awareness of parents of the importance of reapplying sunscreen on their children. Moreover, manufacturers are expected to focus on expanding their portfolios in baby and child-specific sun care to attract parents with new and innovative products.
Demand at the upper end of the premium segment is expected to strengthen, driven by rising consumer awareness about skin health, as well as product development by premium dermocosmetics brands and their accompanying strong marketing campaigns. These products are typically positioned as high quality and effective, with deep roots in skin care.
Tourism will continue to play an important role in the performance of the sun care category over the forecast period. As Bulgaria is reportedly one of the cheapest summer holiday destinations in Europe, it is expected that more tourists will be interested in the country going forward, attracting those whose budgets have been impacted by the pandemic.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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