As a result of global warming, springs and summers are likely to be very hot across Belgium and Belgians prefer touristic summer destinations in the Mediterranean. These conditions are likely to drive the demand for sun care products, particularly aftersun and sun protection.
In the short term, steep price increases are expected to continue, which may prompt some consumers to be cautious with their spending. Despite the pressure on purchasing power, many consumers' strong health and wellness awareness is likely to result in them not downtrading, but instead waiting for promotional offers to purchase premium dermocosmetics sun care or opting for products that offer good quality at affordable prices, such as Yves Rocher's sun care line.
High SPF sun protection is anticipated to remain extremely popular in sun care over the forecast period. Conversely, self-tanning is expected to continue recording negative value sales growth (at constant 2022 prices) as the trend towards natural products and preventive health remain relevant.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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