Sun care is expected to see a rise in the share of e-commerce sales at the expense of sales through supermarkets and hypermarkets, while drugstores and pharmacies are expected to remain the preferred channels for Czech customers to purchase sun care products. However, there is not expected to be a major change in distribution channels.
Retail value sales of sun care are anticipated to recover to pre-pandemic levels by 2023, although, in volume terms, the recovery to the 2019 level of sales is likely to take until 2027. The growth in value sales will mainly be influenced by the premiumisation trend in sun care, particularly in sun protection and aftersun.
While premium sun protection outperformed mass sun protection in 2022, the performance gap between the two is set to narrow during the forecast period. Inflationary pressure and rising unit prices could lead some Czech consumers to trade down to lower-priced sun care products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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