In the short term, stronger growth prospects for sun care in Ukraine are limited, with only a hot summer season in 2023 allowing for a marginal increase in demand. Local consumers are unlikely to quickly resume travel plans, especially to beaches near the Black Sea, which are dangerous, not only because of landmines, but also since the bombing of the Kakhovka Dam in June 2023, which caused extensive flooding.
Mass sun care, which dominates value sales of the category, will continue to attract many local consumers because Ukrainians are unlikely to be prepared to pay more for expensive brands when affordable products offer adequate quality and functionality. Sun protection will remain the most popular product due to its perceived necessity in terms of protection from the sun’s harmful rays.
E-commerce gained notable share within sun care in 2022, especially when offline chains were disrupted by the war. In the future, online platforms, including the likes of makeup.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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