Sun care is set to record positive growth rates over the forecast period, an outlook justified by the likely official end of the pandemic in 2023 and Italian consumers’ desire to spend more time outdoors and also to have holidays. In addition, Italian consumers are becoming increasingly aware of the importance of protecting their skin against the damage caused by the sun’s UVA and UVB rays, not just skin cancer but also premature skin ageing.
Sun protection is a top-selling cosmetic product during the summer in Italy, with demand still mainly linked to Italian consumers going on beach holidays. To a lesser extent, the demand derives from consumers going on mountain holidays in the summer, but there is a growing awareness amongst Italian consumers that exposure to sunlight is to be considered one of the dangers of high altitude holidays.
Italian consumers are getting increasingly used to seeing an SPF included in their face moisturisers and foundations. However, even if these products have an SPF, their protection level cannot be compared to sunscreens and are not considered to be equally effective against sun damage.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.