The "medicalisation" of beauty is gradually blurring the dividing line between the categories of skin care and sun protection. Thus, the market is increasingly offering UV-protective agents in cosmetic products for daily use, such as powders, bases and moisturisers with added SPF that filters the sun's rays.
The opposite effect to the "medicalisation" of beauty products is the "skinification" of sun care, whereby dermatological brands of sun protection are focusing on adding beauty and active skin care benefits to their formulas to compete with skin care brands and colour cosmetics. Tinted products, active anti-aging, anti-pigmentation, anti-temperature and anti-shine are just some of the benefits that brands are incorporating into their sun protection products to help them compete.
Thanks to the premiumisation of sun care, dermatological brands Eucerin, La Roche-Posay and Avène continued to see dynamic growth in current value terms in 2022 with these players setting the path for innovation within the sun care industry. These brands have introduced active and specialised ingredients such as products with SPF 100+, niacinamide, hyaluronic acid, natural minerals, anthelios, glycyrrhetinic acid, tinted protection and added cosmetics.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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