An increase in the usage of sunscreen in expected among the population in Kenya over the forecast period, driven by the rise in consumer awareness about the causes of skin cancer and ageing associated with exposure to UV rays. At the moment, however, the majority of consumers in the country do not understand the benefits of sun care, which often makes them perceive such products as non-essential.
Despite there being a growth in e-commerce, the main distribution channels for sun care products continue to be supermarkets and hypermarkets. Product availability and shelf visibility of products in stores, enable consumers to choose the required product with ease – as opposed to other channels.
Regarding sales channel, while modern retailers continue to be the main sellers of sun care products currently, the online channel is expected to expand further for this category over the forecast period. Customers are adopting online channels for purchases at a growing rate, also supported by social media platforms and influencers who endorse products on these platforms.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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