In the forecast period sun care is set to continue its rebound from the 2020 decline, and will see growth in both retail volume and current value terms, returning to the pre-pandemic levels of sales. It will continue its upturn after the relaxation of restrictions and the expected full recovery of tourism over the forecast period.
Multi-benefit sun care products are expected to continue to grow in popularity, with sun protection products likely to continue to have other additional benefits embedded. Product claims will not just cover skin protection from sunlight and UV rays, but also further specific properties, such as oil control, moisturising, anti-ageing (reducing wrinkles), cooling, and skin nourishment.
Sustainability is increasingly important to both companies and consumers, and new products following this trend are expected to be seen from both local and international brands. This started to be seen at the end of the review period; for instance, some items in Eucerin’s sun care line come in a folding box made of FSC certified paper, and the product claims a UV filter system without octocrylene, as research has shown that the latter is said to harm marine life.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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