Sun care is projected to see healthy growth rates in volume and current value terms in the forthcoming period. Among the factors driving growth is rising awareness about the negative impact of UV radiation on the ageing process among both Kazakhstani women and men.
Mass products dominate the category and this trend will continue to be seen in the coming years, attracting consumers with their greater affordability, variety of choice and wider availability in grocery retailer stores. Price competition will prevail in the first two years of the forecast period, resulting in greater discounting by producers and retailers.
Supermarkets, beauty specialists, and direct selling will garner the majority of sun care sales by value in the forthcoming period. Meanwhile, e-commerce will develop in line with rising internet penetration and the expansion of online retailers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.