Over the forecast period the sun care category is expected to grow because products with filters are recommended for people of all ages for use all year round. In sun care, following the example of other categories, such as skin care, consumers will opt for natural cosmetics as a healthier alternative.
Poles will still not be convinced over self-tanning products, even though they provide the skin with the effect of a natural tan without exposing it to harmful UV radiation. These products do not attract a wide audience as the use of self-tanning requires precision in their application in order to avoid leaving streaks and stains on the body.
While awareness of the need to use sun protection was developing during the review period, awareness of using aftersun is much lower. Many people trust sun protection to be sufficient for sunbathing, not realising that they may not prevent all the effects of overexposure to the sun.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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