Digital media is gaining traction in Ecuador and is particularly important for younger millennials and generation-Z when they are making purchase decisions. Tik Tok has become very popular in Ecuador and is being embraced by brands as influencers normally show how to use a product and give feedback about it.
It is expected that sun care will replace some colour cosmetics products in the forthcoming years as sun care dermo products emerge providing sun care protection for different skin tones. Consumers are expected to respond favourably to products tailored to different skin types, mirroring the trend seen in colour cosmetics.
The entrance of La Roche Posay in 2022 and other brands like ISDIN, will pave the way for other brands offering new properties, which should keep sun care products relevant to consumers. While price will remain a barrier, the diversity of prices available to consumers will enable sun care to be purchased across different socioeconomic groups.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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