There are growing concerns over the rising incidence of non-communicable diseases (NCDs) in South Africa, especially health conditions such as hypertension and diabetes. While it was long thought that these diseases only plagued higher-income consumers who follow poor diets high in fat and sugar, reports from Stellenbosch University’s Faculty of Medicine and Health Sciences have shown an increase in NCDs among lower-income consumers as well.
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in both the environment and animal welfare. This should benefit dietary and free from food and drinks.
Vegan and plant-based alternatives, specific diets, and food that can be tolerated by those who might otherwise not be able to enjoy certain snacks, will see rising popularity, as South Africans seek to look after their own bodies, and show increasing concern over animal welfare and the environment. As such, no allergens, which is a dietary and free from type of health and wellness attribute, is expected to see further sales growth, as consumer interest and awareness increases.
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