The desire amongst consumers to put fewer harmful ingredients into their body is expected to boost sales of dietary and free from snacks moving forward. For instance, an increasing number of consumers are aware of intolerances to ingredients such as lactose and gluten, and are therefore turning to lactose free, and especially gluten free products.
In July 2024, the Food Safety and Standards Authority of India (FSSAI) approved changes in nutritional information labelling on packaged food items. It proposed that the total salt, sugar, and saturated fat content should be displayed in bold letters, as well as in a bigger font size.
With high consumption of sugar, fat, and salt linked to overweight and obesity, and also placing consumers at risk of developing heart disease, stroke, or high blood pressure, better for you alternatives have increased in popularity in snacks in India, and this is set to continue. Moreover, according to a ruling from the Food Safety and Standards Authority of India (FSSAI), it is mandatory for manufacturers to declare the amount of trans fats and saturated fats on the packaging of products, leading to better consumer understanding and the search for low fat products.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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