Sugar reduction is a popular trend in South Korea, as an increasing number of consumers, especially amongst the younger generations, are following the “healthy pleasure” trend; they understand that the increasing prevalence of chronic diseases such as diabetes and heart disease is linked to poor dietary choices, such as the consumption of processed foods high in sugar, salt, and unhealthy fats, but still want to enjoy food. Rising awareness is partly due to ongoing discussions in the National Assembly, and government initiatives to promote healthier dietary habits amongst citizens.
Increasing awareness of the links between diet and a strong metabolism are expected to lead more consumers to look for products with targeted functionalities and fortifications, such as high protein, probiotic, or good source of omega 3s. While taste remains a crucial factor, there is growing awareness amongst players of the importance of incorporating healthy elements into snacks to cater to the evolving needs and preferences of South Korean consumers.
Health and wellness is expected to remain a growing trend within snacks in South Korea, due to consumers’ concerns about their health, and their desire to eat healthier foods in order to prevent any medical issues. Consumers are therefore increasingly looking for foods with functional benefits that help to support their general and immune health.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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