Previously niche products such as vegetable, pulse and bread chips are expected to become more mainstream and in-demand due to an increased consumer focus on health trends during the forecast period. Vegetable and pulse chips gained in popularity in 2023 in light of their healthy image compared with standard alternatives such as salty chips, as well as their longstanding popularity with Taiwan’s older generations.
Vegan and plant-based products will gain further ground in Taiwan during the forecast period as more consumers are becoming interested in the environment and animal welfare, as well as health and wellness. In this context, the vegan claim is expected to see robust growth in snacks overall throughout 2023-2028, with retail sales expanding at an 11% constant value CAGR t0 reach 2.
When it comes to taking on specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond OTC vitamins and supplements towards their wider dietary habits during the forecast period. This will lead them to seek out extra functionality from the food and drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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