Local consumers are increasingly adopting the most appropriate dietary habits for themselves due to greater awareness of intolerance to certain ingredients, such as lactose, and their impact on their health. In addition, hypoallergenic, which is a dietary and free from type of health and wellness attribute, is anticipated to record growth within snacks over the forecast period.
An increasing number of local consumers are set to continue searching for convenient and healthy snacks to support their active lifestyles, driving future sales of high protein savoury snacks in Germany over the forecast period. These snacks typically contain a higher proportion of protein than their conventional counterparts, often derived from sources such as nuts, seeds, soy and whey.
Vegan and plant-based snacks are set to remain popular over the forecast period, with the latter in particular predicted to record further growth, as an increasing number of local consumers become interested in both the environment (and therefore sustainability issues linked to intensive farming methods) and animal welfare. Germans are also likely to continue to review their nutritional intake, with some consumers who do not typically follow plant-based diets gaining a greater interest in these alternative options for health reasons.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our HW Snacks research and analysis database.
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