In tandem with rising health awareness, people in Indonesia are becoming more image-conscious. Most visible among younger demographics and fuelled in part by the growing use of social media, this trend will continue to boost demand for health and wellness snacks with functional properties related to beauty and personal appearance over the forecast period.
Good source of vitamins will remain the leading health and wellness claim in snacks in volume and value terms by some distance over the forecast period. It also looks set to record the largest absolute increase in value sales (at constant 2023 prices) over the forecast period, which are projected to rise by a total of IDR10,392.
Several snacks categories should see robust demand for vegan products, as rising health awareness and increasing concerns about animal welfare and environmental sustainability lead more Indonesians to consciously reduce their consumption of meat or eliminate it from their diets entirely. Most notably, the increasing adoption of vegan, vegetarian and flexitarian diets by young adults will strengthen interest in snacks with this positioning.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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