Despite the growth registered by health and wellness snacks at the end of the review period, demand is still very much concentrated amongst high-end offers, which limits the overall reach of healthier options to a wider audience. However, gradually, an increasing number of players are expanding their activities to create more affordable options, which will make them financially accessible to an increasingly interested public.
Gluten free, which is considered a type of dietary and free from claim, is expected to remain one of the leading health and wellness claims in snacks in the forecast period, and is set to see a strong rise in value sales. Gluten free confectionery generated the highest retail value sales within gluten free snacks in 2023, to total BRL2.
With high intake of sugar, fat, and salt linked to being overweight or obese, and rates of overweight and obesity in Brazil being higher than those globally, concern around the intake of such ingredients has intensified, and driven the growth of many better for you product alternatives. Another factor driving consumer awareness of health in 2023, which is expected to continue in the forecast period, was new legislation for food and drinks, which changes how nutritional labels work and are positioned, by standardising sizes, in addition to introducing an alert on the front packaging label to highlight if a product is high in sugar, salt, or fat.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!