Plant-based, vegan, no sugar added, reduced sugar, and reduced fat are expected to remain key claims in snacks across the forecast period. Manufacturers will emphasise functional/fortified products, which offer added value.
As Austrian consumers paying more attention to the long-term health implications of their diet, reducing fat, sugar, salt and artificial ingredients, specific health concerns have started to inform purchasing decisions. Consumers have become increasingly knowledge and selective about the ingredients and nutrients they consume.
While only 0.2% of Austrians avoid gluten for medical reasons, some consumers eliminate gluten from their diet, believing it to cause inflammation.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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