Over the forecast period, gluten free is expected to overtake high fibre to become the leading health and wellness claim in snacks in Finland in terms of value sales at constant 2023 prices. Products with this positioning look set to perform positively in several categories, as rising health-consciousness means Finns increasingly recognise that recurrent digestive problems and other ailments could be symptoms of coeliac disease or an intolerance to gluten.
Low fat looks set to remain one of the better performing health and wellness claims in snacks over the forecast period, as Finns are increasingly cognisant that being overweight or obese can put them at greater risk of serious illnesses such as heart disease, hypertension and type 2 diabetes. The same factors will continue to stimulate the development of new low fat products in most categories.
As Finns become better educated about nutrition, they are increasingly inclined to make dietary choices that can improve general health and reduce their likelihood of developing different diseases. Having recently become more pronounced due to concerns surrounding the pandemic, such behaviour should continue to bolster demand for snacks that are naturally rich in or fortified with essential vitamins, minerals and other nutrients over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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