The forecast period is set to see the further merging of Danish consumers’ health and ethical concerns, with an ever more holistic approach to health and wellness increasingly embracing issues of environmental and social sustainability. This bodes well for health and wellness claims such as organic, plant-based and vegan, which appeal to consumers concerned about the environment and animal welfare, as well as health.
With consumers leading hectic lifestyles having less and less time to eat regular meals and increasing awareness of the features of a healthy diet, there is likely to be a growing focus on snacks capable of providing positive nutritional benefits in the forecast period. Protein is likely to feature strongly in the list of nutritional properties that consumers look for when purchasing snacks, with protein bars notably performing well at the end of the review period.
In addition to tightening EU legislation around trans fats already in place at the end of the review period, legislative pressure is expected to intensify around the sugar, fat and salt content of food products in Denmark over the forecast period, especially as the percentage of overweight and obese people in the country is set to continue rising. This in turn will trigger higher demand for health and wellness products.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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