Consumers’ growing interest in health and wellness will help drive sales of health and wellness snacks in Australia over the forecast period, with a further shift towards ingredients that are perceived as less processed and more natural. This will be driven by consumers’ desire to reduce their intake of artificial foods.
Demand for health and wellness snacks in Australia is expected to continue growing over the forecast period, driven primarily by rising health awareness, with an increasing number of consumers looking to adopt a largely plant-based diet to improve their overall health and wellbeing, along with concerns about the environment and animal welfare. This trend will be a key driver of growth for products made using plant-based ingredients, along with vegan and vegetarian claims.
As local consumers continue to pay closer attention to the health benefits that specific foods can offer, there is increasing interest in particular diets, products which can be consumed by those with food intolerances, as well as plant-based and vegan alternatives. As a result of this trend, no allergens, which is considered a type of dietary and free from claim, is set to record a dynamic performance, albeit from a low base, in both retail volume and value growth terms over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our HW Snacks research and analysis database.
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