Across the forecast period, Polish consumers are expected to continue to look for snacks that are low in fat, salt and sugar to support their health and wellness goals. However, in addition to being lower in ingredients deemed more harmful, brand owners will need to focus innovations on taste and texture, with many consumers unwilling to sacrifice taste for health, especially within more indulgent areas such as ice cream and confectionery.
As more consumers are becoming interested in their overall health, including gut health, many will continue looking for ways to improve digestion. This will lead to ongoing interest in gluten free goods, which will continue to be embraced by consumers without intolerances.
Interest in fortified and functional food options will continue to gain ground in Poland across the forecast period. Many consumers appreciate the ease and convenience of fortified options, which allow them to reach for snacks with added-benefits, easily boosting their nutritional intake and supporting health goals.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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