The fact that the growing consumer interest in natural snacks is moving towards claims such as superfoods points to consumers’ rising expectations about the active health benefits of snacks. This is in part supported by the increasingly hectic character of consumer lifestyles, which is disrupting routines and leaving less time for traditional meals.
While protein used to be a staple added element for bodybuilders and athletes, it has slowly made its way into products aimed at everyday consumers. High protein snacks, and especially snack bars, have been gaining particular attention amongst consumers, who are seeing them as healthier and better for them even if they have the same or more calories than standard products.
The challenging economic conditions prevailing going into the forecast period present a notable challenge to snacks players looking to build their health and wellness orientated portfolios. Even with the marked rise in consumer health consciousness in recent years, the rising cost of living is forcing many consumers to reassess their spending and focus on essentials, as well as trading down to more standard products in areas such as snacks.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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