Ice cream is a very popular product among Italians with it being well-established in the country’s culinary history. However, due to dietary restrictions, in the past some consumers have been unable to enjoy ice cream, but this is now changing with a growing variety of plant-based, vegan, and dairy free ice cream products appearing in the market.
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in the environment and animal welfare. Additionally, there is growing awareness of the benefits of limiting your intake of meat, especially processed meat, as part of a healthier lifestyle.
Consumers are leading ever busier and more stressful lifestyles and as such are increasingly looking for convenient ways to improve and support their health and diet. Alongside this, thanks to the internet and social media consumers are more aware than ever of various diseases and illnesses and how their diet can impact this.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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