Consumers are gaining a stronger sense of what health and wellness means as nutrition education strengthens, and then making purchases that align with their sense of wellbeing. Manufacturers are responding with new products that leverage a combination of health and wellness positionings while promoting specific healthy nutrients.
All categories within dietary and free from are expected to see value growth within health and wellness snacks in the US in the forecast period. A desire by consumers to put fewer harmful ingredients into their body is expected to boost sales of dietary and free from foods going forward.
As seen with the expected growth of high protein snacks, snacks which offer functionality or fortification are expected to continue to increase in popularity in the US in the forecast period, with the consumer base widening beyond consumers with specific health issues and sports lovers, to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, good source of minerals, which is a fortified/functional type of health and wellness attribute, is anticipated to see growth in snacks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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