Thai authorities have recognised the concerning levels of sodium consumption in the country, which far exceed the recommended limit established by the World Health Organization. In response, the local government has prioritised efforts to raise awareness about the negative health effects of excessive sodium intake and to encourage Thai citizens to reduce their salt consumption.
An increasing number of Thai consumers are set to turn towards snacks that offer specific fortification or functionality as they seek quick and convenient ways to gain health benefits in the midst of busy lifestyles. High protein, considered a type of fortified/functional claim, is expected to offer strong growth potential over the forecast period, with volume sales set to grow at a double-digit CAGR.
Vegan, vegetarian and plant-based alternatives, specific diets, and food that can be tolerated by those who might otherwise not be able to will see rising popularity, as consumers aim to look after their own bodies, while showing increasing concern for animal welfare and the environment. Therefore, an increasing number of local consumers are expected to turn to plant-based, vegetarian and vegan options, with these often being seen as nutritionally preferable to more traditional products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!