In another cross-category trend, the economic situation in Spain will continue to influence sales trends in oral care over the forecast period. This will likely maintain trading down trends in more basic subcategories, with multi-packs and large formats remaining popular for family-use products.
Product innovations could create opportunities for stronger sales over the forecast period. For example, as seen with new novelties, such as “toothpaste in a pill” from ONAK.
Tooth whiteners, in particular, are expected to maintain their appeal over the forecast period, thanks to the desirable trend to have a clean white smile, along with the fact that consumers are now able to complete this process at home instead of needing to visit a dentist. Also, as this subcategory is consolidated between the leader and small brands under “others”, this gives scope for new brands to launch and gain share.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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