As sustainability efforts gain momentum and climate concerns grow, it is expected that more promotions and product launches of sustainable oral care products will appear in the market. In response to the green trend, companies like Colgate-Palmolive are increasingly incorporating sustainability into their product offerings, such as producing toothpaste in recycled tubes and manufacturing manual toothbrushes from recycled plastic.
Hungary’s ageing population is likely to lead to an increase in tooth removals and implants. After these treatments, consumers generally focus more on preventing the loss of further teeth or gum problems and are often more willing to invest in preventative oral care products to avoid the further pain and high cost of dental visits.
Hungary is witnessing a surge in demand for teeth whitening products, with products ranging from whitening creams to white implants and ceramic veneers. This trend is being fuelled by the increasing visibility of bright white smiles in various work and social settings, as well as through social media, which is prompting consumers to seek similar results.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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